Visual Metaphors

Metaphors state that one thing is another / or one thing represents another.

Here are a few visual metaphors by designers.

The exhibition process using the laws of simplicity

Once all the tasks required to organise the exhibition were identified, we organised them into groups adopting the SLIP guide ( sort, label, integrate and prioritise). As part of this process by integrating groups together we were REDUCING not only the work load but also the COMPLEXITY of the overall process.

Time could have been saved when designing the Exhibition Logo if the response from the group about a favourite logo was acknowledged. Time was lost as a result of poor collaboration and LISTENING. The more information we have about the exhibitors, departments, exhibition spaces and sponsors the easier the jobs will be to complete on time.

Point Logo Sign Post Logo and letterhead

Logo fiasco

A meeting took place on Thursday with department representatives regarding the upcoming exhibition. Our new logo concept was put forward. The response was not favourable, the main comments suggested the logo from the previous week with blurry dots was more interesting and appropriate. After the meeting Bec and Leanne stayed behind to work on other logo - dot inspired options, remembering that an ad with the agreed logo needed to be ready for Friday lunchtime.

The dotty concept below is what I came up with after photographing our pond at home with spots of sunlight then cropping and adapting it with photoshop. The Font is not my final option, it is merely to inform the viewer where I would place the text.

logo ideas

Contrasts in complexity and Simplicity

"Keep it clean" by Mikibo on www.ucreative.com

The simplicity is in the image of the everyday line up of garbage bins, complexity has been added in the intricacy of the painting above the row of bins. The image has been framed to incorporate the brick wall and bike to bring normalcy to the image.

It works for me, the real vs the art, the 3D vs the 2D. The colour contrasts, the orange bin and yellow paint amongst the green bins and black outline images behind.