Exhibition content... written and visual

I will be working with Bec on the advertising publication for the exhibition which will take the format of an A3 Poster on one side then fold into a brochure containing specific exhibition information on the reverse.

The Exhibition class discussed the paper choices for the poster, A gloss paper would be more effective than a matt card due to the style and colours of the logo. We discussed the layout of the information and how it would be placed in this format, there are 6 square areas that would each represent one of the six groups exhibiting. Fashion, Architecture, Graphic design, Multi media, Fine Arts and Honors students. We decided that we would not have a Photography section as the photography is part of each department and can be displayed thoughout the entire exhibition.

I am currently collecting the written information from each department on what they will be exhibiting and some information about each course.

The final Exhibition Logo and Identity

Exhibition Details

Questions to answer:

1. Why are we holding the exhibition?
2. What is our mission/vision statement? (useful to know when publicising the event)
3. Who will benefit from the event? ( students exposure to future employers, CDU and course promotion)
4. What is the budget for the event? (need to know what can be spent on printing, food and beverages, merchanise, name badges)
5. Timing... What other events will be competing for the time of the event?

Jobs to do:

• Advertising material including a two sided A3 poster/ details of event product, labels for exhibits, newspaper, website, CDU radio announcement, Off the leash interview, T.V and Cinema ads.
• Content from all departments needs to be compiled for an overview of the exhibition content.
• Graphic design space allocated needs to be designed for the exhibition, how will the space be set up, what do we need to do to make the space work for us?

Just add emotion

Emotions are targeted in advertising all the time. The feeling you will get if you purchase that product or service, for example, " Oh what a feeling.... Toyota!" This advertisement conveys feelings such as happiness, satisfaction and excitement through the words and image. The consumer wants to buy THAT feeling.

With the up coming exhibition, we want our audience to be engaged and experience a range of emotion throughout their visit. We ideally would like them to feel welcome and comfortable. We want the experience to leave them with good feelings and memories after they leave the exhibition.

The graphics used throughout the exhibition and simplicity of the exhibition route should make the experience easy and enjoyable.

Context and exhibition

When planing the layout of the exhibition decisions need to be made regarding the placement of exhibits, the context within the periphery. The space must have a welcoming feel and allow good comfortable flow for the audience.

The exhibits will require areas of empty space to give the audience time to reflect and digest the visual information they have just processed.

The lengthy walk between displays will offer that relief for the visitors as well as creating a natural division between the different disciplines.

Context

White space is important in design. Having a periphery to a graphic gives the content somewhere to be...places it in Context to the periphery.

Be aware of the details but don't lose track of the bigger picture - Foreground vs background

"become a Lightbulb not a laser beam" laser precision vs the whole picture.

When there is less we appreciate it more.

Connotations: an idea or feeling invoked in addition to the primary meaning.

For example:Feather represents something light, soft and fluffy. To convey the message of a feathery product these are the images and feelings that need to be shown.

Denotations: the literal or primary meaning of a word in contrast to the feelings or ideas that word suggests. Keep it in context!

Example:VULNERABLE , the word suggests insecurity , though the way the word has been presented suggests it is strong and confident.

When designing it is important how a message is conveyed to the audience. The mood of the image or word should match the intended meaning.

Ambience; suggests mood, all graphics have a mood and are designed to connect with the audience . The feel of a graphic should represent the image, unless the desired effect is the opposite.