Just add emotion

Emotions are targeted in advertising all the time. The feeling you will get if you purchase that product or service, for example, " Oh what a feeling.... Toyota!" This advertisement conveys feelings such as happiness, satisfaction and excitement through the words and image. The consumer wants to buy THAT feeling.

With the up coming exhibition, we want our audience to be engaged and experience a range of emotion throughout their visit. We ideally would like them to feel welcome and comfortable. We want the experience to leave them with good feelings and memories after they leave the exhibition.

The graphics used throughout the exhibition and simplicity of the exhibition route should make the experience easy and enjoyable.