Gestalt theory

" In both the perceiving and visually representing the natural organisation of object, we are supported by the mind's powerful ability to detect and form patterns". John Maeda , " The laws of simplicity".

The gestalt method can be described by examples such as: a half drawn image ( like "Mr squiggle", a children's show) , you can fill in the blank in your mind. For example, a half drawn star, you know how to complete. Also the popular 3D image picture books that are full of complex images that you then identify the picture within or the pattern that lies beneath the complex image.

The Gestalt theory can be utilised by designers by squinting at an object or design in order to identify aesthetics that may not be noticed otherwise. The theory suggests that by seeing less you see more.