Perception of time is an interesting thing. By removing time indicators the pressure of time passing is also removed.
When downloading information on the internet the presence of a progress bar makes the passing of time comfortable compared to the absence of a progress bar which leaves the user with a tense feeling of unknowing... how long it is going to take.
The SHE principle can be used again by Shrinking or Hiding time displays, and Embody in the form a progress bar, to make the passing of time a comfortable experience.
LEARN
"knowledge makes everything simpler." John Maeda
Using the BRAIN principle:
BASICS are the beginning ( read the manual first, it saves time later... don't just jump in and get started, this is one of my major flaws)
REPEAT yourself often
AVOID creating desperation ( I must remember this step)
INSPIRE with examples ( a major motivator)
NEVER forget to repeat yourself
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